Privacy Policy
This Privacy Policy explains how Asiella collects, uses, stores and protects personal data when you use our website, app, user accounts, profiles, verification services, messaging, uploads, stories and related platform features.
1. Data Controller
The Asiella platform is operated by:
LOVAZIA LTD.
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom
Registered in England and Wales
Company Number: 16694726
Privacy contact:
privacy@asiella.com
2. Platform and Brand
This website and related services are operated under the brand name Asiella. Asiella is an international dating and community platform focused on real profiles, trust, verification, respectful communication and user safety.
3. Scope of This Privacy Policy
This Privacy Policy applies to the Asiella website, mobile app, profiles, registration, login, verification forms, uploads, stories, messaging, future premium features, coins, gifts, creator features, live areas and other services offered under the Asiella brand.
4. Minimum Age
Asiella is intended for adults only. You must be at least 18 years old, or the legal age required in your country or region, to create an account or use the platform. We do not knowingly allow minors to register or use Asiella.
5. Categories of Personal Data We May Collect
We may collect and process personal data that you provide directly, data created through your use of the platform and technical data required to operate the website or app. This may include account data, profile data, contact data, verification data, uploaded content, communication data, payment-related data, device data, security logs and usage information.
6. Account and Registration Data
When you create an account, we may process data such as your name, username, email address, login details, account status, registration date, IP address, language settings and security-related information. This data is used to create and manage your account, provide login functionality, protect the platform and communicate with you about important account matters.
7. Profile and Dating Data
When you create or edit a profile, we may process data such as gender, age, date of birth, country of origin, city or region, profile description, interests, profile photos, gallery images, verification status, account visibility and other information you choose to add to your profile. This data is used to display your profile, support discovery, matching, trust, communication and platform safety.
8. Verification Data
To protect users against fake profiles, fraud, scams and misuse, Asiella may request identity verification. Verification may include personal details, date of birth, country of origin, city or region, email address, phone number, profile description, profile photo, selfies, images showing an ID card next to your face or other identity-related information.
9. Verification Form, WPForms and Email Review
Asiella currently uses an identity verification form. Verification submissions may be stored in WordPress / WPForms and may also be sent by email notification to trust@asiella.com for manual review. Verification is reviewed manually by Asiella for trust and safety purposes. Please do not send ID documents, selfies or sensitive images through public channels, social media comments or unsecured public messages.
10. Manual Verification Review
Verification submissions may be checked manually to assess whether the submitted information appears consistent, authentic and suitable for platform trust. Verification helps reduce fake profiles and misuse, but it does not guarantee that a user is trustworthy in every real-life situation.
11. Uploaded Content
Users may upload profile photos, verification images, stories, text, media, profile gallery images and other content. Uploaded content may be stored on the website server or through technical service providers used to operate Asiella. Users must only upload content they own or are legally allowed to use.
12. Stories, Media and Music Features
Asiella may offer story features, media uploads, profile images, music selection and similar social features. Depending on the feature, we may process uploaded files, captions, selected music, timestamps, view states, reactions, moderation information and related technical data.
13. Messaging and Communication Data
If you use messaging, chat or communication features, we may process message content, sender and recipient information, timestamps, conversation metadata, delivery status and safety-related information. This is necessary to provide communication features, prevent misuse, investigate reports and protect users against spam, scams, harassment and unsafe behaviour.
14. Safety, Anti-Scam and Moderation Data
We may process data required to detect, prevent and respond to fake profiles, scams, spam, harassment, abuse, suspicious activity, harmful content, platform manipulation and violations of our Terms of Use. This may include manual review, technical checks, verification status, reports, account restrictions and internal safety notes.
15. Reports and User Safety Requests
If users report suspicious behaviour, abusive content or safety concerns, we may process the report, related account information, messages, profile data, uploaded content and technical information required to investigate and take appropriate action.
16. Coins, Gifts, Premium Features and Payments
Asiella may offer optional coins, gifts, boosts, premium features, paid visibility or other paid services. We may process wallet balances, purchase history, gift activity, premium status, transaction status and related technical information. Actual payment data may be processed by third-party payment providers, app stores or payment platforms. We do not intend to store full payment card details directly on the Asiella platform.
17. Future App, Creator, Live and Adult Areas
Asiella may introduce a mobile app, creator features, live sessions, premium content areas, adult-only sections or other future services. These features may require additional verification, age checks, payment processing, moderation, regional restrictions or separate notices. This Privacy Policy may be updated before such features become available.
18. Technical Data, Cookies and Login
We may use cookies and similar technologies that are necessary for login, account security, session management, language settings, spam protection, fraud prevention and website operation. Technical data may include IP address, browser type, device information, operating system, referring pages, date and time of access, login status, error logs and security logs.
19. WordPress, Plugins and Platform Tools
Asiella is currently operated on WordPress and may use plugins or platform tools such as Ultimate Member for user accounts and profiles, WPForms for forms, Better Messages for communication features, WP Mail SMTP for email delivery and translation tools such as GTranslate or similar language services. These tools may process data required to provide their respective functions.
20. Hosting and Server Processing
The website is hosted through technical hosting infrastructure used to provide the Asiella website, store website files, process uploads, deliver pages and maintain server security. Hosting providers may process IP addresses, server logs, website files, uploaded media and technical data necessary for operation, security and maintenance.
21. Email and System Notifications
We may send emails related to registration, login, password reset, verification, trust, account status, security, legal matters, privacy requests or important platform updates. Verification-related communication may be handled through trust@asiella.com. Privacy-related requests should be sent to privacy@asiella.com.
22. Translation and Language Tools
Asiella may use translation or language tools to make the platform accessible to international users. These tools may process technical data or content required to provide translation functionality. Translations may not always be perfect and may depend on third-party technology.
23. Purposes of Processing
We process personal data to provide accounts, profiles, verification, messaging, uploads, stories, platform safety, moderation, fraud prevention, support, legal compliance, security, payment-related features, future app functionality and overall platform operation.
24. Legal Bases for Processing
Depending on your location and the processing activity, we may process personal data based on the performance of a contract, your consent, legitimate interests, legal obligations, safety requirements, fraud prevention, platform protection or the need to protect users against misuse and harmful behaviour.
25. Legitimate Interests
Our legitimate interests may include operating the platform, preventing fake profiles, protecting users, detecting fraud and scams, improving security, enforcing our Terms of Use, maintaining platform quality, handling reports and protecting our legal rights.
26. Consent
Where processing is based on consent, you may withdraw your consent at any time with effect for the future. Withdrawal of consent does not affect processing that took place before withdrawal and may limit your ability to use certain features, such as verification, uploads, optional communications or future premium functions.
27. Data Sharing and Service Providers
We do not sell personal data. We may share personal data only where necessary to operate the platform, provide hosting, email delivery, user accounts, messaging, verification, security, payment processing, app services, technical support, legal compliance, fraud prevention or moderation. Service providers may only process data for the purposes required to provide their services.
28. No Sale of Personal Data
We do not sell personal data. If future laws or platform features require additional choices regarding sharing, targeted advertising or similar processing, we will update this Privacy Policy and provide appropriate information or choices where required.
29. International Users and Regional Availability
Asiella may be used by people from Europe, Asia, the United States and other regions. Not all features may be available in every country or region. We may restrict, modify or disable access to certain services, content or functions where required by law, payment rules, app store rules, technical limitations, regional requirements or safety considerations.
30. International Data Transfers
Because Asiella is operated internationally, personal data may be processed, accessed or transferred outside your country or region. Where required, we aim to use appropriate safeguards for international data transfers, such as contractual, technical or organizational measures, and we may restrict certain processing where adequate safeguards are not available.
31. Data Retention
We keep personal data only as long as necessary for the purposes described in this Privacy Policy. Account and profile data may be kept while your account exists. Verification data may be retained while needed for trust, safety, fraud prevention, dispute handling or legal reasons. Technical logs may be kept for security and operational purposes. Some data may be kept longer where required by law, accounting, legal claims, fraud prevention or platform protection.
32. Deletion and Account Closure
Users may request deletion of personal data or account closure by contacting privacy@asiella.com. Some data may need to be retained temporarily or permanently where required for legal, security, fraud prevention, accounting, dispute resolution, enforcement of our Terms of Use or platform protection reasons.
33. Your Privacy Rights
Depending on your country or region, you may have rights to access, correct, delete, restrict or object to the processing of your personal data. You may also have the right to data portability, to withdraw consent and to lodge a complaint with a data protection authority. To exercise privacy rights, please contact privacy@asiella.com.
34. Rights for International Users
Users in different countries or regions may have additional privacy rights under local laws. Asiella will review valid privacy requests according to applicable law, user location, account status, safety requirements and legal obligations. We may need to verify your identity before responding to a privacy request.
35. Security
We use technical and organizational measures intended to protect personal data against unauthorized access, loss, misuse, alteration or disclosure. No online platform can guarantee absolute security, but we work to keep accounts, uploads, verification processes and platform data as secure as reasonably possible.
36. User Responsibility
Users should protect their login details, use secure passwords and avoid sending sensitive personal information through public channels. Users should be careful when sharing personal information with other members and should report suspicious behaviour.
37. Automated Decisions
Asiella does not currently intend to make decisions with legal or similarly significant effects based solely on automated processing. We may use technical or manual safety measures to detect spam, fake profiles, abuse, suspicious behaviour or violations of our Terms of Use.
38. Children and Minors
Asiella is intended for adults only. Users must be at least 18 years old or the legal age required in their country or region. If we become aware that a minor has created an account, we may remove the account and related data where appropriate.
39. Changes to This Privacy Policy
We may update this Privacy Policy when new features, app functions, countries, payment systems, verification methods, creator tools, live areas, legal requirements, service providers or safety measures are introduced. The updated version will be published on the website or app. Please review this page regularly.
40. Privacy Contact
For privacy, data protection, access, correction, deletion, withdrawal or other data-related requests,
please contact:
privacy@asiella.com
Last updated: May 2026